The od2design logo was created in october 2004. It demonstrates the flexibility of type, removing conventional boundries. The only limitations with type are those you create yourself. Many considerations must be taken into account before design. Application to surface, ie. mono print, signage, vehicle decals, vinyl branding and publishing. Arial black used for the title is modern but not futuristic. Futuristic fonts can "age" a logo quickly. Three pantone colours were carefully considered to compliment each other creating a strong contemporary logo.