Putting this advert together needed some thought to the point I wanted to put across. Stationary can become stale after remaining the same for years. We do not do "good" stationary, we do "super" stationary. This led to a superhero theme. After doing up a paper aeroplane the folds suggested the different areas within stationary. This also reinforced the superhero theme. Thinking of concepts for backgrounds the superhero theme led me to visualising the backgrounds used in old superhero cartoons. Now I had a finished advert.
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